Initiating a New Chapter, Building Cohesion, Breaking Through, and Acting with Determination - Huluwa Pharmaceutical Group Xinganlin Business Division Inauguration Ceremony Successfully Held

On March 10, the inauguration meeting of Huluwa Pharmaceutical Group's Xinganlin Business Division was grandly held at the Meian Pediatric Pharmaceutical Smart Manufacturing Base in Haikou. Liu Jingping, Party Secretary and Chairperson of the Group; Li Peihu, Liu Ping, and Liu Quanguo, Vice Presidents of the Group; Tang Qibo, Deputy General Manager of the Group Sales Center and General Manager of the Hulu Shijia Marketing Center; Yin Fulong, General Manager of the Xinganlin Business Division; together with division members and heads of relevant functional departments, gathered to witness this strategic milestone. With the theme "Initiating a New Chapter, Building Cohesion, Breaking Through, and Acting with Determination", the conference formally sounded the charge for the Xinganlin Business Division to deepen market development and achieve focused breakthroughs through sessions including strategic briefing, goal commitment pledges, and team empowerment.

 At the launch ceremony, Chairperson Liu Jingping emphasized that the establishment of the Xinganlin Business Division represents a key step in the Group's strategic transformation and its fulfillment of the mission "Healthy Chinese Children". She noted that, leveraging the policy advantages of the Hainan Free Trade Port, the Group will integrate R&D, manufacturing, and channel resources to fully support the Xinganlin Business Division in achieving innovation and breakthroughs in its niche segment, thereby injecting new momentum into the Group's strategic development.

Chairperson Liu Jingping set forth three core requirements for the Business Division:

Build on quality: Ensure all product specifications are met, strictly control quality standards, and safeguard children's health with high-quality products;

Unite through brand strength: Enhance consumer awareness and recognition of the brand, and develop benchmark products with market influence;

Empower through platform enablement: Provide employees with a platform to realize their personal value, stimulate team potential, and jointly create business success.

She further set out four specific operational guidelines:

Brand building: Enrich brand connotation and enhance brand value through academic promotion and public welfare initiatives;

Employee incentives: Establish diversified incentive mechanisms to build a great marketing team "capable of fighting and winning";

Compliance management: Strictly adhere to market order boundaries, strengthen risk prevention and control, and ensure healthy and sustainable business development;

Training enhancement: Focus on practical application, improve team professionalism, and strengthen the foundation for market expansion.

Tang Qibo, Deputy General Manager of the Group Sales Center and General Manager of the Hulu Shijia Marketing Center, stated in his remarks that the Xinganlin Business Division is not a simple incremental sales unit, but a strategic arrangement proactively planned by the Group around key products, key channels, and key approaches. Regarding the subsequent implementation of the Business Division, Tang Qibo set out four clear requirements:

First, adopt a "the start is the decisive battle" mindset, quickly shifting from the formation phase to the operational phase to seize market opportunities; Second, adopt a "long-termism" mindset in operations, balancing speed and quality, and pursuing high-quality growth rather than short-term, low-quality expansion; Third, build a culture of execution that "delivers on commitments", forming a workflow of "once decided, execute; once executed, monitor; once monitored, review; and once reviewed, optimize", and take responsibility for goals, commitments, and outcomes; Fourth, foster a team atmosphere of "shared direction and unity of purpose", with front-, middle-, and back-office teams operating in sync to form coordinated efforts.

In the Xinganlin Business Division's three-year plan and 2026 marketing strategy, General Manager Yin Fulong stated that the division will rely on the Group's strong brand heritage and corporate endorsement, precisely align with future industry development trends, and focus on three key categories: respiratory and cold medications, gastrointestinal and digestive products, and gynecological specialty products. Leveraging an "offline retail terminals + specialized promotion" model for market deployment, the division will adopt a results-oriented approach, take deep resource development as the foundation, on-site implementation at terminals as the key, and strong execution as the basis. It aims to build a highly efficient execution team, strengthen organizational combat capability and synergy, and make full efforts to achieve the annual sales target.

The conference also included a dedicated empowerment training session, systematically organized around core modules such as "products, compliance, business operations, and market order". It provided comprehensive and detailed interpretations covering product characteristics and advantages, pricing system control, channel rights protection, operational risk prevention, and expense reimbursement rules. This offers dual safeguards of "compliance support + resource empowerment" for the division's future operations, ensuring that all business activities are conducted in accordance with rules and in a standardized and orderly manner.

With rising tides and a vast sea ahead, it is the right time to set sail. The establishment of the Xinganlin Business Division marks another strategic upgrade for Huluwa Pharmaceutical Group in deepening its focus on key product categories and terminal channels. In the future, the division will maintain stronger strategic determination and a more efficient execution system, continuously promote the dual enhancement of product value and market value, and contribute new growth momentum to the Group's high-quality development.